On May 22, 2026, ISUZU Vietnam, in collaboration with ISUZU Thanh Thao Dealer, successfully held the ISUZU FSR-N truck launch event and Customer Thanks Party in Ca Mau – the next destination in the nationwide introduction series for the new model.
With its long coastline and distinctive mangrove ecosystem, Ca Mau is one of Vietnam’s important seafood supply centers. The nature of interprovincial seafood transportation requires vehicles that can operate steadily over long distances, support better driver comfort, and help businesses control operating costs. These are also the practical needs that ISUZU Vietnam identified through direct meetings, surveys, and customer listening before developing the ISUZU FSR-N.
The ISUZU FSR-N launch event and Customer Thanks Party in Ca Mau was therefore more than a product introduction activity. It was also an opportunity for ISUZU Vietnam to bring a product developed from real operating conditions closer to local customers, while continuing to collect feedback after customers experienced the vehicle firsthand.
During the program, customers directly viewed the vehicle, took test drives, discussed with the technical consulting team, and received consultation on the product, maintenance services, and vehicle care.
Customers experienced the ISUZU FSR-N firsthand through vehicle viewing, test drives, and technical consultation.
After experiencing the ISUZU FSR-N, Mr. Mach Van Mai shared that the spacious cabin with a mattress and sleeper berth was a feature he highly appreciated, as it helps drivers rest more conveniently during long interprovincial journeys. In addition, the air-suspension driver seat and tubeless tires were also considered practical features, contributing to greater comfort and confidence for drivers during long-distance operation.
From the perspective of a customer who directly uses the vehicle for business operations, Mr. Nguyen Viet Thanh – Director of Diem My Trading – Service – Construction Co., Ltd. – shared that the ISUZU FSR-N offers a payload suitable for the company’s operating needs, helping the business arrange cargo more proactively and optimize efficiency on each trip. Beyond the product itself, he also appreciated the support from ISUZU Thanh Thao Dealer in consultation and aftersales care, which gives customers greater peace of mind for long-term vehicle operation.
Customers show positive feedback about the ISUZU FSR-N
Positive customer feedback showed that the ISUZU FSR-N meets practical operating needs, from carrying efficiency and driver comfort to long-term operating performance. This interest was also reflected in the first orders placed at the event, demonstrating the potential of the FSR-N to meet local transportation needs.
As part of the program, ISUZU Vietnam and ISUZU Thanh Thao Dealer also recognized and presented appreciation gifts to customers who signed contracts at the event and placed deposits before the event.
Through the ISUZU FSR-N introduction series in key markets, ISUZU Vietnam continues to affirm its direction to become a long-term partner for transport customers. Beyond providing products suited to real operating conditions, ISUZU also aims to deliver practical value throughout the vehicle lifecycle through its Dealer network, aftersales service, and local customer care activities.
– ISUZU Vietnam –
