From November 21st to November 23rd, 2023, Isuzu Vietnam successfully organized the ISUZU LCV EXPERIENCE PROGRAM in Thailand to help fleet customers interested in Isuzu D-MAX and mu-X models better understand Isuzu products and strengthen the relationship between manufacturers and customers.

The program was held for the first time with nearly 20 customers with Isuzu Authorized Dealers in attendance, demonstrating the practicality and special interest of customers in Isuzu’s LCV products.

Experiencing Isuzu Thailand Factory

As the leading manufacturer of pickup trucks and seven (7) seat SUVs in the region, Isuzu has constantly made efforts to always connect and listen to customers through practical experience programs.

Accordingly, Isuzu has brought customers to this interesting program including main activities such as: Visit and explore the strict production line and product management processes at the Isuzu Gateway factory (LCV factory in Thailand), and offering customers the opportunity to experience the vehicle operation at the unique and large-scale off-road driving area available only at Isuzu 4×4 Land.

At the event, Mr. Tomoyuki Furuya – Executive General Manager of Isuzu Vietnam shared: “With the real-life experiences offered by the program, I believe it’s a fantastic opportunity for everyone to truly sense the quality origins of an Isuzu LCV when it reaches consumers.”

Activities at the Isuzu 4×4 Land off-road driving area

The Isuzu LCV experience program in Thailand 2023 has concluded successfully, leaving a lasting impression on our valued customers. In the future, Isuzu Vietnam will continue to roll out various exhibition events and test drive experiences to bring the duo ISUZU D-MAX and mu-X closer to customers. At the same time, Isuzu Vietnam reaffirms its commitment to always accompany customers on every journey.

-ISUZU VIETNAM-