Not following trends, Mr. Nguyễn Hồng Quảng – Founder and CEO of AB Chemical Joint Stock Company – chose ISUZU D-MAX based on his experience. To him, this pickup is a reliable and long-lasting companion, always there when needed.
ISUZU D-MAX: One choice, long-term bond
Mr. Quảng bought his first ISUZU D-MAX in 2016. Despite going through rough terrain and long journeys across different seasons, the pickup always ran smoothly and didn’t have minor breakdowns. That was when he first experienced the true quality of a Japanese pickup – where practicality speaks for itself. he shared.
Mr. Nguyễn Hồng Quảng – Founder and CEO of AB Chemical JSC
At the end of 2021, Mr. Quảng founded AB Chemical Joint Stock Company to provide high-quality, safe crop protection products. But to turn that ambition into reality, he needed to solve a challenge: how to reach thousands of farming households across various provinces regularly and effectively? That’s why AB Chemical needed a flexible, durable vehicle for field trips. And once again, he chose ISUZU without hesitation.
As a business person, every investment must be calculated carefully. For him, ISUZU D-MAX is not only a means of transport but also an asset that increases in value over time.
Year by year, AB Chemical expanded its operations, and the number of vehicles continued to grow.
The strategic pickup of a business owner
From his real experience, Mr. Quảng realized that compared to other pickups, an ISUZU D-MAX, with fuel consumption of only 6 – 6.5L/100km, could help the company save 30–40 million VND per year in operating costs. Moreover, the vehicle rarely needs repair for minor issues – regular maintenance is enough to keep it running well. In a time when fuel prices are unstable, this economic efficiency is not just a benefit – it’s vital for young businesses. Instead of spending on transport costs, the company can focus on other activities such as product development and recruiting staff… to improve competitiveness.
In addition, the ISUZU D-MAX has a practical design but still offers complete comfort, such as a spacious cargo, comfortable interior, and a modern entertainment system etc. These features make the pickup suitable for multiple uses: carrying goods, doing market trips, or even personal use – offering comfort for AB Chemical employees during long journeys.
At first, the company only had 1–2 ISUZU D-MAX vehicles. But now, AB Chemical owns 7, each assigned to staff in different provinces, ensuring maximum flexibility and proactiveness in market access.
For business, ISUZU D-MAX is a valuable asset that grows over time.
For a young business, every investment needs to be carefully considered. For Mr. Quảng, the ISUZU D-MAX is a vehicle and a strategic tool that helps expand the market, improve customer care, and build internal trust. “The vehicle is not just a means of transport – it’s also a reward and a motivation that encourages our team to work harder on their career journey. Everyone feels more secure, confident, and responsible when the company trusts them with a vehicle. As a business owner, I also feel at ease knowing they have a reliable companion on every road.” Mr. Quảng added.
Among many pickup trucks in the market, ISUZU D-MAX still keeps its position: not flashy but strong, durable and trustworthy – just like how AB Chemical is steadily creating value alongside farmers nationwide.
Learn more about ISUZU D-MAX at: Link
